ADVERTISINGGOOGLE AND META ADS
When you need paid ads
Instant leads for your active website
Previous ad spend went to waste
Expanding operations to foreign markets
Clear return on ad spend (ROAS)
What is included in ads setup
Strategy and target audience
Ad creation and copywriting
Integration with analytics
Ongoing ad optimization
How ads setup works
1. Audit and discovery
We study your product, analyze ad accounts, and review landing pages. We establish key business goals and gain secure access to perform all necessary settings.
2. Campaign setup
We collect target keywords, negative search terms, and configure geotargeting. We build structured campaigns and craft multiple ad variations for different search queries.
3. Tracking and testing
We verify conversion data transfer from your website to GA4 and ad dashboards. We perform full end-to-end testing of button clicks to confirm ultimate data precision.
4. Launch and optimization
We launch ad campaigns and monitor metrics during the first weeks. We refine negative keywords, adjust bidding, and optimize traffic to lower cost per lead.
Realistic expectations from ads
Initial weeks for learning
Ads bring buyers, site sells
Continuous optimization
Questions about advertising
What is the minimum budget required to start?
Your advertising budget always consists of two parts: our management and setup fee, and the direct ad spend paid to Google or Meta.
For an initial test run, we recommend allocating $10–15 per day per advertising channel. Here is why:
— For Google Ads: this is sufficient to capture real clicks for high-intent search queries without wasting money on irrelevant traffic.
— For Meta Ads: algorithms need enough budget to display your ads to diverse audience segments and identify users who are most likely to convert.
A smaller budget simply will not generate enough data for proper analytics. Most importantly, we do not burn money during launch — we invest it in precise data to establish the exact cost per acquisition in your niche.
How soon will we see the first leads and sales?
Your first website visitors will arrive within hours after campaign launch and initial ad moderation. However, it is essential to distinguish between initial traffic and a stable sales pipeline.
— First 1–3 days: algorithms review and approve your ads. You will notice the first clicks and occasional incoming inquiries.
— First 2 weeks (learning phase): Google and Meta analyze who clicks and submits forms, then begin optimizing ad display toward similar high-value profiles.
— Week 3 onward: the ad system reaches steady benchmark performance, and your cost per lead stabilizes.
Paid advertising is not a lottery; it is a controlled business process. You will see initial movement immediately, but optimal efficiency and the lowest cost per customer come after the algorithm learning phase.
Do you guarantee a specific number of sales or cost per lead?
We provide a transparent, professional guarantee on everything fully within our control: setup quality, targeted traffic delivery, bot filtering, and accurate conversion tracking.
However, final sales depend on three interconnected factors:
— Advertising (our core responsibility): driving active, high-intent prospects who are looking for your exact product or service right now.
— Website (our joint foundation): user experience, page speed, transparent pricing, and compelling value propositions.
— Sales process (your internal team): how fast, helpful, and organized your team is when following up on incoming leads or phone calls.
No ethical marketing specialist can promise an exact lead count before launch because market conditions and competitor actions shift constantly. But we guarantee that we will eliminate wasted ad spend and ensure every ad cent works toward real business inquiries.
Which platform is better for my business: Google Ads or Meta Ads?
These channels solve fundamentally different marketing challenges, and the right choice depends on how your customers make buying decisions.
Google Ads (high-intent demand): ideal when people are actively searching for your service right now (for example, appliance repair, buy ergonomic chair, or legal services). The customer already has a problem, and your ad delivers an instant solution.
Meta Ads (demand generation): exceptional for visually engaging products, impulse purchases, beauty services, online education, or complex B2B offerings. We target users based on interests, age, and online behavior, capturing attention with creative visuals and compelling offers.
The strongest performance almost always comes from a combined strategy: Google captures buyers ready to transact immediately, while Meta re-engages prospective clients who need more time or left your site without purchasing.
Can we launch ad campaigns if our website is brand new?
Yes, and it is actually the most effective way to kickstart a new website. Organic search optimization (SEO) takes months to build momentum, whereas paid ads drive targeted visitors to your business from day one.
Before spending a single dollar on commercial traffic, we thoroughly inspect your new site's readiness:
— Verification that all order forms, CTA buttons, and checkout steps function flawlessly.
— Mobile responsiveness audit (over 80% of ad traffic arrives via smartphones).
— Analytics verification (GA4 and Pixel setup) to ensure zero lost conversion data.
If we spot minor usability issues or technical glitches on your new site, we will provide actionable guidance to fix them before turning on paid traffic.
Who owns the ad accounts and collected campaign data?
All advertising accounts, created audiences, customer data, and historical analytics belong 100% exclusively to you.
We build and configure campaigns directly inside your personal or business Google and Meta accounts. You grant us specialized manager access rights (technical admin permissions for ongoing management). All advertising bills are paid directly from your card to Google or Meta, with zero hidden markups or agency commissions.
If you ever decide to pause our collaboration, the entire configured infrastructure, historical data, and trained algorithms remain fully in your ownership forever.
Post-launch website care

Security and support

Web analytics and GA4










